Writing Inclusive Job Descriptions to Attract Diverse Talent
Creating an inclusive job description isn’t just about ticking boxes—it’s about showing people that your organisation values their unique experiences and perspectives. The way you phrase a job advert can make all the difference between encouraging someone to apply or unintentionally turning them away. This guide will help you craft job adverts that speak to a wide range of candidates and reflect your commitment to building a truly diverse workplace.
Why does it matter?
Inclusive job descriptions directly impact your ability to attract diverse talent. Research consistently shows that diverse teams perform better, innovate more effectively, and are better equipped to solve complex problems. The language and tone of your job adverts are often a candidate’s first impression of your organisation, so it’s crucial to make it welcoming and unbiased.
Identify and Remove Biased Language
Words carry weight. Certain terms can unintentionally signal that some candidates might not belong. For example, gender-coded words like “assertive” or “nurturing” can alienate candidates who don’t identify with those traits.
- Use tools like Textio or Gender Decoder to identify potentially biased terms.
- Replace gendered or overly specific phrases with neutral alternatives.
Use Inclusive Pronouns and Language
Using inclusive language ensures your advert doesn’t exclude any group.
- Opt for gender-neutral terms like “they/them” or “the successful candidate.”
- Avoid jargon that might confuse non-native speakers or early-career professionals.
Emphasise Skills Over Background
Rigid requirements around education or experience can discourage talented candidates from applying, particularly those from non-traditional backgrounds.
- Focus on essential skills and competencies rather than arbitrary credentials.
Example: Replace “Must have 10 years of experience” with “Proven ability to manage complex projects.”
Highlight transferable skills to encourage candidates from other industries or career paths.
Clearly State Your Commitment to Diversity
Candidates want to see that your organisation values diversity and inclusion.
- Include a diversity statement in your job description.
- Example: “We welcome applicants from all backgrounds and are committed to fostering an inclusive workplace.”
- Make the statement authentic and tailored to your organisation’s values, rather than generic.
Ensure Accessibility
Accessibility is vital to creating an inclusive application process.
- Format job descriptions for readability with bullet points and clear sections.
- Use plain language to make the content easier to understand.
- Ensure your postings are accessible on various devices and compatible with screen readers.
Highlight Flexible and Inclusive Benefits
Inclusive benefits demonstrate your commitment to meeting the diverse needs of your workforce.
- Mention flexible work arrangements, such as remote work or adaptable hours.
- Highlight benefits like parental leave, wellness programmes, or employee resource groups.
- Showcase opportunities for professional development and mentorship.
Test and Review Your Job Descriptions
Regularly reviewing your job adverts ensures they remain inclusive and effective.
- Have a diverse group of employees or external reviewers assess job postings for potential biases.
- Use A/B testing to measure how different versions resonate with applicants.
- Track application data to evaluate the impact of your inclusivity efforts, such as the diversity of your candidate pool.
Conclusion
Writing inclusive job descriptions is an ongoing process that requires awareness and intentionality. By focusing on language, accessibility, and authenticity, you can attract a wider range of talent and reinforce your organisation’s commitment to diversity. Start by reviewing your current job descriptions today and consider how you can make them more inclusive. The talent you’re looking for might be just one inclusive advert away.
